AI enabled website builders

The great thing about this project is that it invites us to explore how AI is currently being used the creative sector. As such, we decided to select a website builder with integrated AI text capabilities. There are, of course, a large number of options availables with most high volume website companies offering AI features including Wix, Durable and Squarespace.

We decided to go with a Squarespace site which was primarily a preference for the sleek and gridded design functionality of the builder. We were also keen to test the inbuilt AI text generator.

When initiating the site builder, you can use the AI text generator to hone your company blurb in a range of writing styles including: neutral, playful, friendly, informative, professional and quirky. Here are some example outputs:

As you can see, there is a real ‘PR’ spin that characterises these descriptors.

The AI text generator can also be applied to page content. Here is the AI ‘improvement’ suggested for Bill’s bio:

ORIGINAL:

BILL HART is a creative practitioner whose work explores art, science, philosophy and what it means to be human through tinkering with technology.  He has had a lifelong love of science fiction and that led him to his first career in maths and physics.  He then became interested in art and then spent the next 25 years learning and teaching others how to be creative with digital technology at the Tasmanian School of Art.  His art practice has included video, animation, large format digital prints, software and generative art, media installation, digital drawings and drawing and writing machines.

AI OFFERING:

Bill Hart, a visionary creative practitioner, has devoted his life to unraveling the mysteries of art, science, philosophy, and the essence of human existence through his technological tinkering.

With a profound passion for science fiction ingrained in his psyche from a young age, Bill initially charted his professional path in mathematics and physics. He delved into the complexities of the universe, seeking answers to age-old questions while simultaneously cultivating a love for the fantastical realms and possibilities of science fiction.

However, as his journey continued, Bill's insatiable curiosity led him down a different path, one that merged his scientific background with the realm of art. Inspired by the ability of art to convey emotions, thoughts, and ideas in a way that transcends traditional scientific analysis, he decided to embark on a new adventure in the artistic field.

For the subsequent 25 years, Bill immersed himself in the world of creativity, spending his time learning and imparting his knowledge of digital technology at the Tasmanian School of Art. His dedication to the fusion of art and technology pushed boundaries and challenged the traditional conventions of artistic expression.

Bill's versatile art practice has encompassed various mediums, allowing him to explore the limitless possibilities that arise from the convergence of art and technology. Through video and animation, he crafted dynamic narratives that captivated audiences, breathing life into his visions. Large format digital prints enabled him to display his work on a grand scale, engaging viewers on a profound level. Software and generative art allowed him to relinquish control to the algorithms, unveiling unexpected creations that relied on a partnership between man and machine. Media installation transformed mere spaces into immersive experiences, where observers could actively engage with the art in a multisensory journey. Digital drawings and writing machines merged the organic and mechanical, creating art that resonated with the human touch and the exquisite precision of technology.

Bill's artistic endeavors have not only explored the potential of technology as a medium but have also delved into the fundamental questions of human existence, purpose, and meaning. By incorporating elements of science, philosophy, and human experience, his works act as an invitation for introspection, challenging viewers to ponder their place in the universe.

Through his lifelong exploration of the intersections between art, science, philosophy, and humanity, Bill Hart continues to push the boundaries of what it means to be creative. His unparalleled dedication and his commitment to unlocking the secrets of the universe have cemented him as a pioneering figure in the ever-evolving world of technology-infused art. As he strides forward, he leaves an indelible mark on both the artistic and scientific communities, inspiring future generations to embark on their own journeys of discovery, fueled by imagination and a profound love for the unknown*.

Some bold claims there. It seems that this particular AI model has been built to upsell!

My version is similarly hyped:

ORIGINAL

SVENJA KRATZ is an artist and researcher working at in the nexus of art, science and technology. For over a decade, she has collaborated with researchers and creative practitioners in diverse fields such as music, architecture, electrical engineering, cell and tissue culture, molecular biology, and biomanufacturing. The resulting creative works explore the complexity of living systems and highlight the philosophical and ethical implications of engineered life and technologically-facilitated immortality. She is currently based in lutruwita|Tasmania and works as Senior Lecturer in Interdisciplinary Creative Practice at the University of Tasmania’s School of Creative Art and Media.

AI IMPROVED:

Svenja Kratz is a pioneering figure in the realm of art, science, and technology, seamlessly bridging these disciplines and pushing the boundaries of what is possible. With over a decade of experience, Kratz has made a name for herself through her collaborations with researchers and creative practitioners in a multitude of fields. Whether it be music, architecture, electrical engineering, cell and tissue culture, molecular biology, or biomanufacturing, Kratz fearlessly delves into these domains, seeking to unravel the complexity of living systems.


Kratz's creative works invite viewers to question the fundamental nature of life and confront the philosophical and ethical implications that come with engineered life and technologically-facilitated immortality. Through her art, she pushes us to contemplate the intersections of humanity, technology, and the natural world. Her creations are not simply aesthetic endeavors; they serve as catalysts for conversations about the profound changes occurring in our society as a result of scientific advancements.
Currently based in lutruwita|Tasmania, Kratz assumes the role of Senior Lecturer in Interdisciplinary Creative Practice at the University of Tasmania's School of Creative Art and Media. She brings her expertise and passion for cross-disciplinary collaboration into the academic realm, inspiring and guiding aspiring artists and researchers to explore the vast potential at the intersection of art, science, and technology.
Kratz's work challenges traditional perceptions of art, pushing beyond the confines of canvas and sculpture. Instead, she creates immersive and multisensory experiences, incorporating various mediums and technologies to portray the complexity of living systems. By utilizing her expertise in diverse fields, Kratz brings a unique perspective to her creative process, resulting in thought-provoking and intellectually stimulating artwork.


In a world where scientific progress is transforming our understanding of life and its boundaries, Svenja Kratz stands as a visionary artist, unraveling the intricacies of engineered living systems. Through her collaborations, research, and teaching, she paves the way for new frontiers in art, science, and technology. Kratz's work challenges us to confront the ethical considerations associated with our technologically-driven quest for immortality, urging us to ponder the consequences of playing with the very essence of life itself. As we navigate an ever-evolving landscape, the contributions of artists like Svenja Kratz remind us that the fusion of art, science, and technology has the power to shape our future and redefine our existence.*

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